Spectacle wearers are surprisingly likely to leave their glasses off for many everyday activities when they could benefit from contact lenses
Nearly eight in 10 (78%) glasses wearers are dissatisfied with wearing glasses alone and often go without them, according to research conducted for Johnson & Johnson Vision Care, manufacturer of ACUVUE® Brand Contact Lenses.1
Just over half (52%) say they leave their glasses off when taking part in sports compared with only one in 10 (10%) contact lens wearers who don't use their contact lenses for sport.
About four in 10 of those who wear glasses use no vision correction at home (40%) or when socialising (37%). More surprising still, as many as one in four (26%) fail to wear their vision correction when simply 'out and about' compared with only a tiny minority of contact lens wearers (3%).
What the experts say...
“Many patients feel they wear spectacles only because they have to,” says Aftab Aslam, Customer Strategic Insights Director at Johnson & Johnson Vision Care. “In fact it's probably not putting the case too strongly to say that large numbers of people needing vision correction feel 'trapped' in spectacles and would like more information about wearing contact lenses for some occasions.
“When patients present in your consulting room offer a combination of methods of vision correction 'individualised' to their work, school and leisure activities. Give them the chance to use their eyewear when and where they need it and in the way that they want.
“If your patients are not offered contact lenses but are aware that they exist, how would they feel about you and your practice?”
Best vision all round
In most of the countries surveyed, very few contact lens wearers only wear contact lenses.2 Being a 'dual wearer', using both spectacles and contact lenses, ensures optimum vision at all times. Dual wearers buy new glasses as often as glasses-only wearers and are more likely to buy sunglasses.3
Never too soon
Early adoption of complementary package of vision care products maximises customer experience and value. Yet the average age for first wearing contact lenses is 21 years compared to 14 years for glasses.4
Insights and understanding
These are just some of the insights revealed in The Vision Project, a European study by Johnson & Johnson Vision Care aimed at understanding customer needs and bringing the many valuable benefits of contact lens wear to more of the vision-corrected population. Read an overview of the Vision Project here.
About the surveys 1Online surveys by Millward Brown in July 2012 on behalf of Johnson & Johnson Vision Care among 2,090 consumers aged 16+ wearing glasses and 8,047 contact lens wearers in four countries (Germany, Italy, Poland and Russia). 2Dual wearer research conducted online in five countries, including the UK, with a total base of 9,208 contact lens wearers. 3Online surveys by Millward Brown in July 2012 on behalf of Johnson & Johnson Vision Care among 6,075 dual wearers and 2,406 glasses wearers in four countries (Germany, Italy, Poland and Russia) 4AMR and Johnson & Johnson Vision Care research 2012 in 10 countries (all the above, plus France, Saudi Arabia, Spain, Sweden, Turkey) among 20,468 vision corrected aged 16-54.
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